UX / CX: CUSTOMER EXPERIENCE + CUSTOMER ACQUISITION + CUSTOMER RETENTION

Session by Mark McCrindle / When: 11:00 – 11:45

In a world where our reliance on technology is ever increasing, where the line between the physical and digital now blur, and we await the tidal wave of igen, millennials and an ageing population to descend upon us with their unique payment demands, we find ourselves at a turning point where we must truly understand the socio and demographic changes we are facing now if we are to successfully design new product solutions and compelling user and customer experiences to sustain a competitive advantage.

So how do we keep up with customer demands, if we are unable to predict what they are seeking? Mark McCrindle is a renowned social researcher and leader in tracking emerging issues and social trends. As one of Australia’s foremost generations experts, Mark will share with the audience what our most imminent threats are from a social perspective, and provide us with unique and compelling insights upon which to innovate and respond.

Michael Pascoe

Michael Pascoe

Political Commentator, journalist and event MC
Mark McCrindle

Mark McCrindle

Principal and Founder of McCrindle
Chris Riddell

Chris Riddell

Digital Futurist
Ronni Kahn AO

Ronni Kahn AO

CEO & Founder of OzHarvest
Tim Jarvis AM

Tim Jarvis AM

Environmentalist, Author, Adventurer

Stan Gallo

Stan Gallo

Partner KPMG, Forensic Specialist
Steven Scheurmann

Steven Scheurmann

Financial Crimes Demystifier Watson FSS, Asia Pacific IBM
Glenn Maguire

Glenn Maguire

VISA Principal Asia-Pacific Economist
Ellen Broad

Ellen Broad

Data 61 CSIRO Standards
Holly Ransom

Holly Ransom

CEO, Emergent